Exclusive: Ceyda Güneş

As the sun rises over the golden beaches of Didim, tourism gears up for what many hope will be a record-breaking season.

To understand the pulse of 2025 tourism, we sat down with Melih Koyuncu, a prominent figure in the local tourism industry. Koyuncu is not only the owner of the beloved Temmuz Bar but also serves as the president of the Didim Tourism Association.

Mr. Koyuncu, how would you compare the 2024 and 2025 tourism seasons so far?

Last year was a transitional year. We were coming out of global uncertainties and slowly rebuilding confidence among tourists. 2024 was decent, but 2025 is already showing a much stronger performance.

The early bookings this year were significantly higher, and we’re seeing a more diverse range of visitors. Not just from the UK and Germany, but also from the Netherlands, Poland, and even the Middle East.

What are the key expectations from the 2025 season in Didim?

We expect longer stays and more spending per visitor, which is a good sign for both small businesses and larger resorts. The municipality has invested in new infrastructure, including improved public transportation and beach facilities, which definitely boosts our appeal.

Cultural tourism is also on the rise as people want more than just sun and sea. Didim has a lot to offer in terms of history and local experiences.

There’s been talk about several five-star hotel projects in Didim. What are your thoughts on that?

It’s a double-edged sword. On one hand, five-star hotels can elevate Didim’s profile, attracting a more upscale tourist demographic and international attention. On the other hand, we must be careful not to lose the town’s authentic charm and overwhelm local infrastructure.

It’s all about balanced growth. We support high-quality investments, but we also advocate for protecting local businesses and the environment.

What challenges do you see ahead?

One of the biggest challenges is staff shortages. Like many tourism destinations, we’re struggling to find and retain qualified personnel. We also need better coordination between local authorities and business owners to ensure sustainable tourism.

Climate concerns are another issue. Didim must adapt to rising temperatures and water management challenges.

What message would you like to share with tourists planning to visit Didim this summer?

Come with an open heart. Didim is not just a destination. It’s an experience. Whether you’re watching the sunset at Altınkum Beach, exploring the ancient Temple of Apollo, or sipping a cold drink at Temmuz Bar, you’ll find the kind of warmth and hospitality that stays with you long after you leave.