THE new Tesco-Kipa superstore in Didim opened on Thursday (June 12) to packed crowds, offering a European-style shopping concept with a host of innovations.

At its heart will be fresh produce, wider aisles and a more family-friendly feel to shopping. The 4,000m² store is believed to be the first in the chain to roll out shopping concepts to the shopper in Turkey.

The store will anchor the first true out-of-town retail park on the outskirts of Didim on the Akbuk road.

Meanwhile, oft furnishings store English Home has opened a new Didim branch on Ataturk Boulevard, between Voices and McDonalds.